Affinax is a novel universal targeting technology that anticipates a person’s preferences in any domain of life, with much greater speed, without popularity bias, and using far less input about users and items than existing technologies require. Much of commerce and discovery on the internet is currently powered by relatively primitive targeting technologies. With its substantial advancements, Affinax should be able to make a significant impact on internet advertising and discovery, information filtration, and online and mobile commerce. Join us.

Nov 26, 2009

What is the Affinax Project?

The Affinax Project is attempting to solve one of the most complex and interesting puzzles on the internet: how to predict a person's future favorites in any domain of life (social, career, products, services, media, etc.).

We have developed a completely novel technology, a cross-pollination between Bioinformatics and the Semantic Web. If we are right, it will make such predictions cold, rapidly, without tracking a user's behavior, without data mining, without a lengthy registration process, and in any domain. It should do so without many of the drawbacks of existing recommender technologies.

Due to the nature of the technology, it is not possible to perform a simulation or testing using Netflix data. We must build a live proof of concept with real users and real objects to match them to. This will require a few Facebook applications and some efficient algorithms.

We hope to evaluate the technology to academic standards in order to demonstrate that it works. Join us and help us solve this puzzle - any and all relevant skills are welcome.